The Science of Human Intention
VortexDNA was born out of a seven-year study, encompassing every company in the S&P; 500, that showed that companies that align themselves around a strong core purpose and values consistently outperform those that don't. This idea was initially advanced in the book Built to Last, by Jim Collins and Jerry Porras, as a way of explaining the performance of a handful of visionary companies, and the VortexDNA study dramatically expanded the dataset to show a sustainable pattern.
That work led to the understanding that there is a core to who we are—what we believe and the values we live by—that has a direct connection to how we live our lives. In addition, we, as people, are 'complex systems', and we follow the behavior patterns of other complex systems like the weather or the economy.
These concepts can be a bit confusing, so we've recorded a short series of videos that may explain them a bit better. These videos are based on a presentation given by the WGP's Kaila Colbin at WORLDCOMP’08, the International Conference on Semantic Web and Web Services. The whole presentation is around 20 minutes long; we’ve broken it up into three short segments.
You are also welcome to download the PowerPoint slide show here. (Note: It’s just over 5MBs.)
We hope you enjoy the presentation, and we look forward to working with you to map the World Wide Web!
Part I: What is a complex system?
Part II: Complex systems at work
Part III: Predicting human behavior
Coded as a seven digit number, the intention genome reveals the true determinants of our lives - the pattern of our beliefs. These patterns from which we create order and meaning share the same helix/vortex structure as our physical DNA. By comparing different patterns, VortexDNA is able to accurately measure and predict relevance. And, because you can change the pattern at any time simply by changing your beliefs about yourself and the world you live in, the WGP genome literally gives you the power to create the life you want.