Tough Privacy
Many people have questions about privacy and search history
The Web Genome Project and the MyWebDNA extension never track your search history—guaranteed.
The following example can help you understand how we can do what we do without tracking your history.
Your genome(e.g. 4521445) is generated from the surveys you take or from your click activity. |
When you click on a link, your genome gets updated. For example, it could change from 4521445 to 5523251. The change could have come from clicking on a news story or a job ad, but we don’t record that data. |
We only store your new genome number, not the sites you visit. So even if required to do so by law, we could not tell where you have been. We never store information about the individual sites you visit. |
It’s easy to see why we have no need to track your searches. All we need to know is the site's aggregate profile and your aggregate profile. We don't need to know the specific activity that generated that profile.
Because of this, we’re able to measure profound alignment, while allowing you to remain as anonymous as you wish.
We also never share your purpose or values with anyone, even those you match with. Only you can do this by changing your account preferences. And your email address is never shared with anyone who doesn’t already have it.