What is it?

Right now, there are more than 108 million websites on the World Wide Web.

They contain billions of pages.

The Web Genome Project is an attempt to make sense of it all.

Each page on the Web has a distinct personality and a distinct flavor -- and so does each person who surfs the Web. The WGP dynamically and continuously calculates a numerical profile -- a 'genome' -- for web pages, based on the aggregate genome of its visitors.

If you know your genome, and you know the genome of a page, you'll know whether that page is likely to be relevant to you.

As genomes get generated for more and more pages, they create a virtual topography of the Web. Use this topography to find sites that share your genome, or to discover sites that are nothing like you.

Explore. Share. Learn. Enjoy.

Download the MyWebDNA extension now to join us in mapping the intention of the World Wide Web.

Why is it important?

As the Web grows in size and complexity, as each of us contributes to its evolution, as we turn more and more to the Internet as a parallel of our daily lives, we need a way to better understand the entire organism.

The way to understand it is through purpose and values, through meaning and intention.

The Web Genome Project is a way to visually represent not only the intention of the Web as a living organism, but also a means of seeing its relevance to your own purpose and values.

Tough Privacy

We guarantee your privacy unconditionally. The Web Genome Project and the MyWebDNA extension never track or store the sites you visit, ever. Find out how we do it.